Success lies in knowing what your clients need and getting it to them before the competition

Understand the following:

· Demographics, psychographics, pain points.

· Understand your audience:

· You should know who he/she is, his/her tastes.

· Where he/she hangs around, what kind of fun or business activities he/she does

· Where he/she learns new stuff and how and where he/she looks for help

·You need to know the pain points before you set out with executing

· Answerthepublic.com is a great resource

· Pain is 2.5X more motivational than pleasure. This is a key concept to understand the mindset of your target audience.