Success lies in knowing what your clients need and getting it to them before the competition
Understand the following:
· Demographics, psychographics, pain points.
· Understand your audience:
· You should know who he/she is, his/her tastes.
· Where he/she hangs around, what kind of fun or business activities he/she does
· Where he/she learns new stuff and how and where he/she looks for help
·You need to know the pain points before you set out with executing
· Answerthepublic.com is a great resource
· Pain is 2.5X more motivational than pleasure. This is a key concept to understand the mindset of your target audience.