You must develop the ability to see the needs and wants of others.

Success lies in knowing what your clients need and getting it to them before the competition

Understand the following:

· Demographics, psychographics, pain points.

· Understand your audience:

· You should know who he/she is, his/her tastes.

· Where he/she hangs around, what kind of fun or business activities he/she does

· Where he/she learns new stuff and how and where he/she looks for help

·You need to know the pain points before you set out with executing

· Answerthepublic.com is a great resource

· Pain is 2.5X more motivational than pleasure. This is a key concept to understand the mindset of your target audience.

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