Pricing increase is one of the most neglected strategies by business owners. Some I see have not increased prices for the last 5-10 years for fear of losing customers
· Higher prices give us enough scope to give better serviceability to understand pain point rather than sell like a commodity
· Free stuff is like giving someone free gym access. it is proven that people don’t show up more if it is free. they value more when they have
Let us get to one of the most powerful strategies for small and medium businesses.