How to Decommoditize a Product or Service

Are you a #commodity? This would mean that your management team has failed to establish #differentiators meaningful in your marketplace. You are a commodity when your market views you as nothing special and decides to buy from you primarily on your #price. Feeling this pressure, you probably feel forced to cut prices and add more and more value to what you offer. You feel pressure to #wincustomers by providing even “more for less.”

#pricingstrategy #pricing #pricingoptimization #growthhacking #shareholdervalue #revenuegrowth #profitmargin #profitgrowth

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