Don’t be all things to all people, focus on your niche and develop it until you are not their 1st choice, you are their ONLY choice

In this webinar, we cover topics like Blue Ocean Shift and tips provided by Seth Godin (Moden Marketing Guru)

Time magazine on Dean Kamen, the inventor of the Segway personal transporter, noted at the time of the Segway’s launch: “One of the hardest truths for any technologist to hear is that success or failure in business is rarely determined by the quality of the technology.

Blue Ocean way of growth: Not only by disrupting but also by creating-Nondisruptive creation is where one’s gain doesn’t have to come at the expense of others.

Online dating, health clubs, crowdfunding, ringtones, routers, switches, and network devices are just some of the myriad multibillion-dollar industries that have been created in the last few decades through nondisruptive creation.

Seth Godin says: On Fisherman’s Wharf, there’s one restaurant after another. Is that a smart place to open a business, right next to all the others?

At the bookstore, there are tens of thousands of books, each competing to find a reader.

The thing is, books are impossible to sell when there aren’t a lot of books around. They don’t sell many books at Macy’s.

The biggest competitor most marketers face is “none.” Inaction always has the biggest market share of all.

The surprising solution is to be surrounded by competition. Because that changes the question from, “if?” to “which?